Loading UltraRealisBeyond reality — Augmented Reality Videos in XR 2.0.
Ultra Realis
Of Latin origin, it means “Beyond Reality.”
It represents our belief that reality and imagination are not opposites, but partners — and technology can unite them into one continuous human experience.
UltraRealis was formed out of the vision to enhance streaming video media for the Augmented Reality era.
Leveraging next-generation Augmented, Mixed and Extended Reality platforms, while bringing legacy device users into the future.
We are establishing the de facto standard for Mixed Reality entertainment.
Today’s streaming content is passive and disconnected.
Ultra Realis solves this by turning every video into a living, contextual interface — where AI understands what’s happening, AR overlays add meaning, and personalisation connects users emotionally and commercially to the story.
It’s the next evolution of media engagement — beyond flat screens, toward interactive immersion.
Offering an unparalleled Extended Reality (XR 2.0) experience across your choice of platform.
MyView is the way to view streaming video! Tailored to deliver an intimate, immersive and unique experience that is deeply personal while remaining universally compatible. For anyone and everyone to enjoy!
MyView AR is Ultra Realis’ flagship platform — an AI-driven immersive media layer that transforms real-world visuals into interactive, contextual experiences, delivering personalised overlays that blend reality with information. It is being developed for tourism, property, retail and entertainment, bridging digital and physical storytelling.
This brand new experience will make you want to wear your phone on your face!
Veteran professionals with over 120 years of combined experience, dedicated to building an exceptional product and a like-never-before service.
We work closely with our customers and consumers to understand and incorporate the latest trends, technology and strategy needs, and provide a superior solution that will exceed industry expectations.
Over thirty years of experience as a Management Consultant across various industries, successful startups, SMEs and large regulated organisations. Sharat embarks on his own journey of entrepreneurship at Ultra Realis with the aim to accomplish a fast-maturing vision of the future of entertainment.
Multi-exit co-founder, Director and CTO in previous roles, Bharat has delivered data virtualisation, gamification, 3D modelling for virtual reality and augmented AI platforms — with a keen eye for the latest in information technology and its impact on Arts and Artists across the globe. Bharat comes with over fifteen years of experience.
Over twenty years of professional industry experience in leadership positions at various organisations. Adil has guided business operations and HR programmes, implementing strategies that resonate with the organisation’s mission and fostering an environment for continuous improvement.
Over ten years of experience across various industries, with a deep understanding of emerging trends, influences and effective go-to-market strategies. Matteo brings proven expertise in accelerating startups, scaling businesses, optimising operations and navigating competitive markets for sustained long-term growth.
“We are not building technology to escape reality — we are building it to enrich it.”
Ultra Realis believes that AI and AR can serve humanity — to connect, to create, and to rediscover wonder in the everyday world.
To redefine how humanity experiences digital media — not as spectators, but as participants in living, intelligent stories.
Ultra Realis envisions a future where streaming content becomes spatial, sentient and aware — where AI and AR empower creators, brands and audiences to connect on deeper, more emotional levels.
We create next-generation media ecosystems where video, augmented reality and AI converge. MyView AR enables users to experience real-world locations, products and entertainment through immersive, intelligent video layers.
Most AR startups focus on effects or filters — Ultra Realis focuses on meaning. Its AI doesn’t just enhance visuals; it understands the user’s world. It’s a step toward living media ecosystems.
Ultra Realis sits at the intersection of AI, AR, streaming and storytelling — four trillion-dollar industries converging into one. The company’s IP and innovation pipeline position it as a future leader in AI-powered immersive media.
Ultra Realis Ventures, the venture arm, is raising £1M–£5M under a convertible SAFE / preferred equity structure at a £6M–£10M pre-money valuation.
Funds will:
Please reach us at information@ultrarealis.com if you cannot find an answer to your question.
Ultra Realis is a digital innovation company pioneering immersive streaming media experiences. It blends AI, AR, XR and video technologies to deliver contextualised, curated and personalised content — transforming how audiences interact with stories, spaces and brands in real time.
We create next-generation media ecosystems where video, augmented reality and AI converge. Our core platform — MyView AR — enables users to experience real-world locations, products and entertainment through immersive, intelligent video layers.
Ultra Realis also invests in and integrates cashflow-positive media and tech assets, building a diversified innovation portfolio that bridges storytelling, technology and monetisation.
Today’s streaming content is passive and disconnected. Viewers watch, but they don’t experience. Ultra Realis solves this by turning every video into a living, contextual interface — where AI understands what’s happening, AR overlays add meaning, and personalisation connects users emotionally and commercially to the story. It’s the next evolution of media engagement — beyond flat screens, toward interactive immersion.
MyView AR is Ultra Realis’ flagship platform — an AI-driven immersive media layer that transforms real-world visuals into interactive, contextual experiences. It delivers personalised overlays that blend reality with information. MyView AR is being developed for tourism, property, retail and entertainment, bridging digital and physical storytelling.
Ultra Realis was founded by Sharat Williams, an experienced CISO, technologist and creative entrepreneur with 25+ years in cybersecurity, AI innovation and digital media strategy. His vision: to merge human storytelling, secure technology and immersive design into a unified ecosystem where reality and virtuality coexist — safely, intelligently and beautifully.
To redefine how humanity experiences digital media — not as spectators, but as participants in living, intelligent stories. Ultra Realis envisions a future where streaming content becomes spatial, sentient and aware — where AI and AR empower creators, brands and audiences to connect on deeper, more emotional levels.
Ultra Realis Ventures (its venture arm) is raising £1M–£5M under a convertible SAFE / preferred equity structure at a £6M–£10M pre-money valuation. Funds will:
Most AR startups focus on effects or filters — Ultra Realis focuses on meaning. Its AI doesn’t just enhance visuals; it understands the user’s world. It’s a step toward living media ecosystems.
“Ultra Realis”, of Latin origin, means “Beyond Reality.” It represents our belief that reality and imagination are not opposites, but partners — and technology can unite them into one continuous human experience.
Ultra Realis sits at the intersection of AI, AR, streaming and storytelling — four trillion-dollar industries converging into one. The company’s IP and innovation pipeline position it as a future leader in AI-powered immersive media.
“We are not building technology to escape reality — we are building it to enrich it.” Ultra Realis believes that AI and AR can serve humanity — to connect, to create, and to rediscover wonder in the everyday world.
Be the first to experience Augmented Reality Videos in XR 2.0!